Aromafumes - Fragrance for your homes !
Shopping Cart

Corporate Services

Brand & Corporate Scenting

Why Brands must use scent? Importance of Olfactory Logos?

The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning. All other senses are processed by the thalamus (the part of the brain responsible for "thinking").

It has been said you are 100 times more likely to remember something that you smell than something that you see, hear or touch. Savvy marketers are now starting to utilize this fact by creating an identity of scent for their business.

In the marketing world, creating an olfactory logo is also known as "scent branding".  It is the process of creating a custom scent that the brand devises to embody its unique brand characteristics. Similar to a graphic logo, the olfactory logo is used wherever the brand is present. After repeated exposures to the olfactory logo, the smell becomes strongly associated with that brand.

Some examples of brands that have successfully created and rolled out olfactory logos are Abercrombie & Fitch and Victoria Secrets. We are pioneers in olfactory brand logo creation in Asia and have rolled out several olfactory branding projects for retailers ranging in scale from 5 stores to 1,000 stores. 

Deploying Scent-Branding Projects

Developing a custom scent that connects with the brand identity is half the battle. Deploying this at scale across stores or through a brands distribution channels is a very challenging aspect of executing a project. At Aromafume, we have devised systems to roll out scent-branding at scale. We understand what aspects of space scenting are sensitive, we have created operating procedures to ensure that retailers manage space scenting and extract maximum value from their scent-branding investments.

Our training, acute understanding of retail and the challenges associated with upholding brand standards helps us help you achieve your goal.

Have a question about development? Please email us at brands@aromafume.com and we will get back to you very soon.

Multi Brand Store Scenting

Department stores have long dispersed different scents in different areas of the store to capitalize on sales. 

For example, a scent of coconut (to invoke the smell of suntan lotion) is frequently used in the resort/swimwear section of major department stores to get the customer more ready for their pool/beach/ or vacation getaway.

Scentscaping is not a One-Size-Fits-All business.  Different scents conjure different reactions between the sexes. Men have been shown to respond to spicier scents whereas women tend to like floral.

Additionally, the scent of vanilla is used in many baby departments in stores. Vanilla is the most universally recognized scent and invokes a maternal instinct when inhaled.

Next time you're indulging in some retail therapy pay attention to subtle scents that may be permeating through the air!

Email us on brands@aromafume.com , we will schedule a more detailed discussion, and explain how this can work for you.

Package Scenting

Scenting a parcel in a unique way can create brand recall. This helps brands to build a bridge between online and offline retail experiences using scent. When a retail store smells the same as a parcel ordered online, a brand succeeds in sending some elements of brand experience to the consumer’s home.

This helps companies to keep their brand identities alive where technology is transforming the way consumers interact with brands.

Email us on brands@aromafume.com , we will schedule a more detailed discussion, and explain how this can work for you.